6 Ways Rick Springfield Is Like Content Marketing
Rick Springfield put the microphone to my lips and I belted out the chorus of his hit “Don’t Talk to Strangers.” That happened. At Content Marketing World. I recently attended the second-annual...
View ArticleDigital Marketing Strategy, Trends & Predictions for 2013
2012 is winding down, and Fathom is ready for another exciting year helping our clients prosper in digital marketing. Before heading out of the office for a few days I tapped into the digital marketing...
View ArticleNew Way to Promote Your Google Plus Page & Attract More Customers
Google has been hard at work trying to find a better use for its Adwords Express Ads application. The interface has seen many changes in the last year, since it was removed from the Google Places...
View Article3 Ways to Improve Media Relationships With Social Networking
Networking, according to businessdictionary.com, is “creating a group of associates and keeping it active through regular communication for mutual benefit.” When it comes to placement pick-up,...
View ArticleWebsite Spring Cleaning Tips from Fathom’s Writers
Spring has sprung in Cleveland, and you can tell by the swaying temperatures that go from sunroof to snow shovel in the span of a week. This time of year is ideal for getting out in the yard to prepare...
View Article7 Steps to Becoming a Great Guest Blogger
There are many reasons to try to become a guest blogger: Increase online visibility, drive traffic, build credibility, and most importantly, establish thought leadership. While you may not need...
View ArticleHow to Claim a Vanity URL for Your Google+ Profile
Chances are, if you have a Google+ profile, the URL looks like something this: https://plus.google.com/105943842081170260233/posts. This URL doesn’t identify at all with your brand, and it’s certainly...
View ArticlePress Releases: Creative, “New School” Ideas for Driving Results
Last week, Fathom’s own Stephanie Pflaum took part in a PR Newswire webinar that reviewed the evolution of the press release. It also revealed “new school” creative uses for press releases, and...
View Article5 Steps To Increase Your Visibility on LinkedIn
A common question we get here at Fathom is, “I have a LinkedIn page–now what?” With over 230 million users, LinkedIn has solidified its place as the world’s leading network for professionals, and...
View ArticleClik here to view.
5 Key Content Tips from Pubcon 2013
It was all about content at this year’s Pubcon, a digital marketing mega-conference at which the digital marketers of the world unite and industry news and insights are discussed. And it’s no surprise...
View Article
